Self-centered folk possessing a heartless nature do not value the feelings or needs of others. Their focus lies on their own wishes over all else, displaying a complete lack of compassion. Such egocentric individuals do not understand the importance of altruism and unselfish acts towards their fellow souls. The sole focus remains on satisfying personal needs, mistakenly realizing the hurt they cause to others. Basically, such individuals perpetuate a society lacking sympathy as well as kindness.